Mild launches miss.
We arenot mild.
Half of all product launches miss their targets. Usually not because the product is bad. Because the buyers never understood it.
Turn up the heat →Source: McKinsey launch research
Why launches miss.
Sound familiar?Your team is full.
They're already running everything else. The launch gets whatever time is left over.
The date won't move.
Sales wants the deck. Partners want training. Nobody has six weeks to figure out the story.
Nobody can say it simply.
The engineers know every spec. The buyer just wants to know why it matters to them.
We plug in for the launch. Then we hand it back.
Your marketing team stays in charge. We bring the senior help, the speed and the story, then leave everything with you.
Been in the room.
AboutHotshop was founded by Dave Isola, a product manager and marketer for over 30 years.
He's worked for some of the biggest technology brands in the world, including Dell, Panasonic and Hitachi. He was on the teams that launched the first ever Pentium processor and Windows 95, and he has taken products to market in both retail and B2B.
He's sat between the engineers who build the product and the buyers who have to say yes, and knows how to get the two talking. You work with him directly, alongside your own team, backed by a hand picked team from our network of designers and writers.
Let's talk
Got a launch coming? Don't make it mild.
Tell us the product and the date. We'll tell you straight what it needs.